A dedicated UK corporate careers website for Papa Johns Pizza UK. Our web design and development streamlined recruitment and improved candidate engagement, resulting in a higher number of applications and a more efficient hiring process for the business.
Worldwide Pizza chain Papa John’s recognised the need to enhance their employee engagement to attract top talent. The existing careers website lacked the necessary functionality and user experience for hiring the best, and wasn’t effectively communicating Papa Johns core values.
The goal was to streamline recruitment, improve candidate engagement, and enhance the overall user experience and SEO across Careers, Franchising and Corporate.
67.2K unique users (last 12 months)
35,000+ job applications submitted
30 franchise applications submissions every month
Red Balloon designed a dedicated corporate hub website called “Inside Papa Johns”, incorporating Careers, Franchising and Leadership in the UK. The website integrated with Harri, an applicant tracking system (ATS) to make it easy for users to find head office jobs on the website.
The Red Balloon collaborated closely with Papa Johns HR and IT teams to understand their recruitment challenges and specific needs for the careers website. This involved in-depth discussions and workshops to gather all necessary insights for our web design and development.
The project aimed to improve the candidate journey, increase interaction with job opportunities, and highlight Papa Johns Employee Value Proposition (EVP).
Our web design team developed a user-friendly, responsive website to ensure a seamless experience across devices. The website design focused on easy navigation, clear job listings, and an intuitive application process.
The site also includes sections for property, company news, and other corporate information, providing a comprehensive hub website for Papa Johns outside the day to day making of pizza.
Integrating the Harri Applicant Tracking System (ATS) into the website was a crucial step in streamlining the application process. This made it easier for HR to manage applications and for candidates to apply for positions via the website.
Key integrations into the web design included:
Franchisees also benefited from the ability to manage their own listings, ensuring flexibility and consistency in recruitment.
We ensured the website was optimised for search engines to attract potential candidates actively searching for jobs in the quick-service restaurant industry. This involved our digital marketing agency inputting targeted keywords into the content, meta tags, and content structuring.
Thorough manual and automated testing was conducted to ensure the website’s functionality, security, and user experience were flawless before the official launch.
The new corporate website for Papa Johns significantly improved user experience with intuitive design and navigation, leading to higher candidate engagement and more applications.
Franchisees also benefited from an increase in enquiries from potential franchisees.
Interested in transforming your recruitment or franchise website? Contact Red Balloon’s Web Design & Digital Marketing Agency in Reading, Berkshire to discuss how we can help you achieve your goals.
