Plastix Plus, a reputable builders' merchant in Reading Berkshire, partnered with Red Balloon for a digital marketing transformation to strengthen its position in the competitive building supplies market. Our online marketing strategy included website design and development, PPC advertising, SEO services, and timely product updates to boost online presence and sales performance.
Despite its solid reputation for quality building materials, PlastixPlus struggled to effectively capture and convert its target market online. Previous digital marketing services and efforts fell short, necessitating a strategic overhaul with an experienced local digital agency in Berkshire, to better engage a local B2B customer base (typically within 5 miles of the Reading based trade counter).
We kept much of the clients original website in-tact, strategically optimising the websites code, content and archtecture. We standardised the web design elements, streamlined and secured the code after multiple previous web developers had built on top of each others work…
User Experience Improvement: Optimisation of the product page layouts and website navigation to guide users better towards purchasing decisions. Redesign of product pages and category level pages with added filtering, imagery and thumbnals for colours.
Trust-Building Content: Addition of customer testimonials from local berkshire builders, comprehensive product descriptions to bolster credibility and product expertise.
Visibility of Unique Selling Propositions: Prominent display of key benefits such as local Reading based availability and product quality for trade prices, seamlessly integrated into the website design.
Our updated web design saw engagement time increase by 60%
Our website updates increased the conversion rate from 2.8% to 8.8%.
Revenue generated from the website increased YoY by 21%.
Red Balloon’s PPC team led a strategic overhaul of multiple PPC digital marketing campaigns resulted in higher ROI on advertising spend.
Reduced Costs Per Lead Generated: Our main focus was on reducing the clients spend whilst increasing conversions. We targeted each product segment to optimise for reduced costs by providing better ad quality, inciseful keyword targeting, and higher quality landing page experiences on the website.
Keyword Optimisation: Our PPC solution focused on better targeted keywords that captured the intent of the core audience: local Berkshire based builders and trade professionals.
Excellent Ad Content and Conversion Analysis: Redesign of PPC ads to make them more compelling, with clear calls to action and constant testing against best performing alternatives.
PMax Marketing Campaign Revitalisation: We’re generating PPC leads and conversions for a paid campaign which previously showed no activity, thanks to Audience Overhaul and Asset Optimisation.
Website Optimisation for SEO: Improved keywords, meta descriptions, and title tags on key pages, through and extensive SEO Audit, part of our core SEO service.
Technical SEO Services: Combing our web development and search engine marketing expertise, we delivered multiple improvements in website loading speed, mobile responsiveness and content accessibility.
Local Focus SEO Performance: Promoting Plastix Plus as a local Reading based builders’ merchant, supplying Berkshire for 20 years.
The expert SEO team at our digital agency managed to get the clients homepage to rise 81 places for industry keywords, with an increase in organic search conversion rates from 2.1% to 7.3%.
As new products and categories are introduced, timely updates are made across the website platform. We keep the content fresh and relevant and are continually adding new sections to the website to aid the overall digital marketing efforts and sales pipeline.
The website content updates combined with our local SEO services and PPC solutions have increased average page views per user from 3.1 to 3.85.
With the aforementioned increase in conversion rates we are able to see compounding affects on product categories improvements across the website.
PlastixPlus’s focused digital marketing services has substantially boosted its online visibility and sales. Our digital marketing services, local to the client in Berkshire, exemplify how a well-executed online marketing plan with the right digital agency can enhance a brand’s competitive edge and drive significant growth.
Contact us Today to boost your leads with our expert digital marketing services. We are a trusted digital agency in Reading, Berkshire, who can build your brand presence and drive conversions to help you surpass your marketing goals.
